MALE SOLO
Participant to be announced
Profile photo and shopping mall link will be updated soon.
Go to Shopping MallASIAN TELEVISION AWARDS PRESENTS
2026 ATA
LIVE STREAM
A LIVE music competition with ATA, a global broadcast platform. It begins with a live studio performance in Seoul and expands to Asia-wide broadcast exposure and the 31st Asian Television Awards final stage.
EVENT OVERVIEW
31st Asian Television Awards
ATA LIVE STREAM IN KOREA
The official poster is the key visual announcing the Korean launch of ATA LIVE STREAM IN KOREA, held with the 31st Asian Television Awards.
The event takes place on July 25-26, 2026 at THE SC Basement Studio as a real-time live music competition, then expands through the ATA broadcast network and awards stage.
LIVE STREAM VALUE
A broadcast-scale music competition
connected to 500M Asian households
The ATA Live Show is distributed simultaneously by satellite and live stream across Asia. The previous ATA show reached 30 million viewers, with a core audience of women aged 18-34, Gen Z and millennials, plus secondary coverage through 100+ news organizations and platforms.
PARTICIPANTS
Participants
Participant profile photos and shopping mall links will be released in sequence. Each card button will lead to the participant's shopping mall page.
FEMALE SOLO
Participant to be announced
Profile photo and shopping mall link will be updated soon.
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MALE TEAM
Team to be announced
Team profile and shopping mall link will be updated soon.
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FEMALE TEAM
Team to be announced
Team profile and shopping mall link will be updated soon.
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MALE SOLO
More participants soon
Additional confirmed participant details will be added here.
Go to Shopping MallPARTICIPATION GUIDE
4 Steps from Application to Final
From application submission to the ATA Awards stage, this is a five-month journey from July to November 2026.
Application Period
Submit the application form from Monday, June 22 to Friday, July 10, 2026.
Preliminary Live
Held as one live studio performance over two days, July 25-26, 2026.
Final Selection
After the preliminary live, finalists are selected through review of the first recorded content.
Final Stage
Finalists perform at the 31st ATA Awards stage in Ho Chi Minh City, Vietnam in November 2026.
CATEGORIES Β· BROADCAST STANDARD
Categories
Broadcast standard: at least three songs and 15+ minutes of live studio performance. Detailed broadcast time will be finalized through consultation.
Male Solo
Live music competition category for male solo participants
Female Solo
Live music competition category for female solo participants
Male Group
Live music competition category for male group participants
Female Group
Live music competition category for female group participants
BROADCAST PLAN Β· BENEFITS
Broadcast Channels and Participant Benefits
A 3-stage pipeline from Instagram Live to Asia-wide broadcast and the global awards stage.
Stage 1 Broadcast
The studio live performance is streamed in real time through ATA's official Instagram Live.
Stage 2 Broadcast
The first recorded content is re-edited and distributed across Asia through ATA partner broadcaster channels.
Stage 3 Broadcast
The final stage is streamed live worldwide with the 31st ATA Awards broadcast.
Prize and Awards
Grand Prize KRW 400,000, Gold KRW 300,000, Silver KRW 200,000, Bronze KRW 100,000, plus a 2026 K-Culture Awards trophy.
APPLICATION
2026 ATA LIVE STREAM Application Guide
The event is 2026 ATA LIVE STREAM. Hosts are ATA and K-Culture Education Center Association; organizers are K-Culture Education Center Association and FANXY; partners are Yulim Co., Ltd. and THE SC Co., Ltd. Flight and local accommodation expenses for finalists are fully supported.
How to Apply
Applications for 2026 are now closed.
The application period was June 22 - July 10, 2026.
Thank you.